Blog

Fire Agencies Are the Most Trusted Voice on Wildfire Risk. The Gap Is What Happens Next
Research presented by AAA at the April 2026 CAL FIRE Board of Forestry & Fire Protection meeting puts numbers behind what many agencies already see: when it comes to wildfire mitigation, residents trust their local fire department more than any other source—by a longshot...

Making the First Impression Count: Wildfire Safety and the New Property Owner
For fire departments, property sale inspections create an opportunity for a good first impression with new owners—when they're focused on their home and establishing their relationship with local services

Why Wildfire Mitigation Looks Different in Ski Towns
In ski towns, wildfire risk doesn't care about your vacation schedule. A home can sit empty through August, September, October—the very months when fire risk peaks in the mountains. The inspection window opens and closes. The mitigation work piles up. And the owner?They might be in Denver, San Francisco, or Phoenix...

Texas Advances Wildfire Protection, But Must Do More
This fall, Gov. Greg Abbott deployed additional resources across the state to mitigate the ever-growing risk of destructive wildfire risk. This type of preventive work ahead of a disaster or “left of bang” in disaster preparedness parlance — is a critical step in promoting public safety.

Partnering for Resiliency: Fire Departments and Tech That Works
Fire Aside CEO Jason Brooks’ recent presentation on technical innovation to fire leadership might be summarized in two words: collaboration and iteration.

How Email Subject Lines Impact Wildfire Preparedness
For generations, both municipal and wildland firefighters have been trained to use the right tools for the right job. Whether it's something as simple as work boots, something as critical as turnout gear, or even something as utilitarian as a Pulaski, the situation always calls for specific gear at specific times.

Building with Privacy in Mind
At Fire Aside, we take user privacy very seriously. We are a proud Californian and American company, and as such, we follow all privacy and other related laws in the jurisdictions in which we operate.

Don’t Just Educate About Wildfire - Hand Out the Solution
When a home in the wildland-urban interface is set ablaze, most of the time it’s not due to flames lapping at the roof or the siding. Often, wind-driven embers, or firebrands, will find an open eave or vent, setting the house ablaze from the inside.

Fire Agencies Are the Most Trusted Voice on Wildfire Risk. The Gap Is What Happens Next Copy 3
Research presented by AAA at the April 2026 CAL FIRE Board of Forestry & Fire Protection meeting puts numbers behind what many agencies already see: when it comes to wildfire mitigation, residents trust their local fire department more than any other source—by a longshot Research presented by AAA at the April 2026 CAL FIRE Board of Forestry & Fire Protection meeting puts numbers behind what many agencies already see: when it comes to wildfire mitigation, residents trust their local fire department more than any other source—by a longshot

Seasonal Right of Entry Communications: Berkeley
Berkeley Fire Department has introduced a Right of Entry initiative allowing full access Defensible Space Inspections to mitigate wildfire risks. This program enhances inspection accuracy, provides detailed risk recommendations, and improves overall community wildfire prevention.

ChipperDay Makes It Easier for Residents to Build Out Defensible Space
It’s a simple idea: remove the fuel, reduce the fire risk. That’s why so many of Fire Aside’s partners take advantage of our ChipperDay program to make community vegetation removal easier and more efficient. Regardless of what your community calls it — “green waste” or “slash” or “chipping”...

Marin Wildfire Protection Authority Season Opener Campaign: A Success
Because Marin County offers such a diverse range of neighborhoods from densely populated urban downtowns to rural communities with agriculture in the WUI, MWPA must take different approaches to prevention.